Our Elite Business Expert
Uncover your unique business advantages across border
You know expanding your international presence will be incredibly rewarding.
However, many businesses find themselves overwhelmed and frustrated by the uncertainties and complications of navigating the international market landscape.
•Language barriers, cultural protocol and underlying rules
•Different sets of government regulations
•The complexities of managing and evolving your domestic and international business development process
•Unforeseen bottlenecks and inefficiencies in business operations, cross-border manufacturing and product development processes
•Geopolitical uncertainties
That’s where I step in.
Hi, my name is Jessy Lee
I’m a strategic business implementer specializing in US and Asia Pacific markets.
I coach teams who are stuck or don’t know how to start with their cross-border business ventures. Together we unlock new opportunities for growth by breaking down cultural barriers and uncovering their unique advantages in this new market.
I help ambitious business executives with cross culture communication and strategy business implementation.
Together, we breakdown barriers and achieve meaningful progress – taking businesses to the next level.
Every company brings a unique impact to society. That’s why we can’t use one-size-fits-all frameworks for cross border ventures, like many of the larger consulting firms attempt to do.
I dive deep into your business, helping you identify and leverage your unique impacts in each market segment for sustainable growth.
Bring your big vision and talents, and together we will unleash your business momentum, translating high-level strategies into actionable operational plans that drive results.
Companies come to me when they want to achieve significant growth, but are frustrated because their current approach isn’t working. Together we:
● Bridge their business into new markets that unleash their momentum and increase their global market share
● Position them ahead of the trends with strategic resources so they become the dominant player
● Develop new partnerships and strengthen existing relationships
● Form their cross-border business, from legal to regulatory compliance
● Negotiate business deals & resolve conflicts
● Build cross-cultural and cross-functional teams
● Elevate cross-border leadership mindset & skills
WHAT PEOPLE SAY
Robert Reali.
CEO, LaunchPoint Electric Propulsion Solutions, Inc.
“Jessy did a fantastic job of helping us navigate the intricacies of forming a joint venture with the largest publicly held medical company in China for our medical device. This included following the CFDA (China FDA) process for registering our device. She helped with training as well as sharing cultural wisdom to be successful.”
Robert Reali. (CEO, LaunchPoint Electric Propulsion Solutions, Inc.)
Burton Tripathi
Current CEO, Beyeonics Vision
Former CEO, TrueVision
“Jessy’s ability to align global partners and cross-functional teams was instrumental in our joint venture. It was challenging for a startup to capture the attention of major market players. Her comprehensive skills and impressive business insights helped us convey the significance of our technology breakthroughs and its unique impact across borders, fully engaging our partners in the JV negotiation and establishment. Her expertise in cross-border business is second to none.”
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Latifa McQuiggan
Co-Founder, Chief Commercial Officer, SB3D Technologies):
Worked with Jessy while at TrueVision. TrueVision had formed a joint venture (JV) with a publicly traded Chinese company. Communicating with our counterparts at the JV had been a challenge until Jessy joined us. Jessy is fluent in English and Chinese and has a keen understanding of the cultural nuances to navigate the partnership dynamics smoothly. Working with Jessy established a multi-channel, on-demand communication with our JV partners and some end-users/customers. Jessy has the natural ability and astuteness to manage the sensitive business communications, and has the technical training and background to master product specifications and use indications of a technical product to train and coach others.
Why Work With Jessy
At the intersection of engineering, global strategy, and empathy, I help companies expand confidently across borders.
With a foundation in mechanical engineering and deep experience in cross-border business development, I bring both strategic insight and hands-on execution to global growth. I don’t just advise — I embed myself in your operations to help your team translate high-level goals into real-world results.
My superpower? Blending business expertise, technology trends, and cultural insights to uncover competitive advantages, coach cross-functional teams, and drive growth in complex international environments — especially across the U.S. and Asia-Pacific.
Most importantly, I lead with empathy, building the trust and cultural synergy that global expansion requires.
